Google Will Eat Itself (GWEI)
First piece of the 'The Hacking Monopolism Trilogy'
This was a digital action (media hack and hack activism). We generated money by serving Google text advertisements on a network of hidden websites. With this money we automatically bought Google shares. We wanted to buy Google via their own advertisements. After this process we handed over the common ownership of "our" Google Shares to the GTTP Ltd. which distributed them back to the public. By establishing this auto-cannibalistic model we deconstructed the new global advertisement mechanisms by rendering them into a surreal click-based economic model. Furthermore, it was to show-case and unveil a total monopoly of information and a weakness of the new global advertisement system.
Authors: Paolo Cirio, Alessandro Ludovico and ubermorgen |
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- PDF Press Release, 20.Dic.2005
- Diagram of the hack, HD version
- Code of the hack, ZIP pack
- GoogleWillEatItSelf.com |
GWEI, installation in Naples at PAN
GWEI, installation at MOCA in Tapei
GWEI, installation at Cinema City Festival in Novi Sad
GWEI, installation in Madrid at Derivatives
GWEI, installation in Seul at Art Center Nabi
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